The shift from outbound to inbound marketing can be summed up in three words: Times have changed. A huge behavioral shift on the part of the consumer has taken place. This shift from offline to online is a revenue hungry company’s wet dream. We have more data now than ever and can quickly test, deploy, write, engage and scale massive online marketing campaigns. All that reach can be had for a fraction of the cost of offline marketing. Welcome to inbound marketing. Times are good.
