How much do design, site speed, and merchandise reviews affect e-commerce checkout behaviour? Even more than you might believe…
Regarding general design, some 93% of people say visuals are the most influential factor in the purchase decision, according to vouchercloud.
Additionally, shoppers assess a product within 90 seconds to decide whether to purchase it.
Site speed also plays a huge role. If a page takes three seconds to load, 57% of online consumers will abandon the site; of those visitors, 80% will never return
Product reviews, also, influence online shoppers. Some 85% of consumers read reviews that are online for local companies before making a purchase. According to VoucherCloud, “Of those, 79% trust the reviews as much as a personal recommendation”
Read more: http://www.marketingprofs.com/chirp/2014/25578/consumer-psychology-and-the-e-commerce-checkout-infographic
