How much do design, site speed, and merchandise reviews affect e-commerce checkout behaviour? Even more than you might believe…
Regarding general design, some 93% of people say visuals are the most influential factor in the purchase decision, according to vouchercloud.
Additionally, shoppers assess a product within 90 seconds to decide whether to purchase it.
Site speed also plays a huge role. If a page takes three seconds to load, 57% of online consumers will abandon the site; of those visitors, 80% will never return
Product reviews, also, influence online shoppers. Some 85% of consumers read reviews that are online for local companies before making a purchase. According to VoucherCloud, “Of those, 79% trust the reviews as much as a personal recommendation”
Read more: http://www.marketingprofs.com/chirp/2014/25578/consumer-psychology-and-the-e-commerce-checkout-infographic
Came across this one the other day and thought i’d post it as its relative to my interests. The timelines are not 100% accurate and for those, like me, who have been involved with SEO during this period, there’s a lot missing especially from around 2007-2010 where automated link building dominated the landscape. Either way, it put a smile on my face as it reminded me of my time starting off in the industry!
Courtesy of: Fat Joe
Small business owners across the world understand that investing in marketing materials and services is a necessary expense to ensure future customers and revenue. Even with this knowledge, many small business owners ignore their marketing plans and budgets until all the money is doled out for the year. This needs to change if small business owners want to be intelligent with their expenditures and get the best ROI possible.
We have four main strategies that were highlighted in the infographic that have a different fit for small businesses at different periods of the business. The four budgets are:
- Dollar Approach – A simple budget style, yet less effective since it’s only a flat rate method
- Match Competitor – In this plan you’re trying to keep up with your competitor, it’s not the most scientific method and you’re only playing catchup
- Percent of Sales – This strategy starts to get a bit more accurate and bases your spending off of your annual sales, generally about 9-12% of sales.
- Marketing Plan Objective – This strategy is the best budget of the four, it’s the most accurate although the most difficult to implement. It involves breaking out your business goals and aligning marketing objective with them. Then you allocate budget to the objectives at the appropriate level.
The most important takeaway is that small businesses should do a more intelligent job planning their budgets for the year and aligning their marketing spend with their business goals. Budgeting can be one of the least fun parts of your year, but very necessary, and it will pay off in the long run.
Infographic by Coastal Creative Reprographics
The shift from outbound to inbound marketing can be summed up in three words: Times have changed. A huge behavioral shift on the part of the consumer has taken place. This shift from offline to online is a revenue hungry company’s wet dream. We have more data now than ever and can quickly test, deploy, write, engage and scale massive online marketing campaigns. All that reach can be had for a fraction of the cost of offline marketing. Welcome to inbound marketing. Times are good.
The Digital Entrepreneur Revolution is now.
Throughout history, the times of economic recession provided savvy Entrepreneurs with a massive opportunity to cash in.
Historically, being a business owner required taking big risk and investing loads of capital. Not so today in this digital age.
Now is the opportunity to re-skill and leverage the internet to be a Digital Entrepreneur.
So which side of History will you be on?
The Digital Entrepreneur Revolution
Evolution of HTML5 Infographic: View the past, present & future of HTML5 with this HTML5 infographic provided by CSS Chopper.
Evolution of HTML5: An Infographic Based on Past, Present & Future – Created by CSSCHOPPER Team
How your website ranks in major search engines plays a significant role in gaining potential clients for your business. With this in mind; it is important to conduct a complete SEO audit and identify the obstacles that keep your site from reaching the top results or the opportunities to improve performance.
Here’s an infographic containing the twenty best practices to ensure that you’re meeting the top SEO requirements…
Thanks to Cris at www.myoptimind.com for this insight into SEO best practices, now webmasters – go and implement!