Monthly Archives: July 2014

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Consumer Psychology & The E-Commerce Checkout

How much do design, site speed, and merchandise reviews affect e-commerce checkout behaviour? Even more than you might believe…

Regarding general design, some 93% of people say visuals are the most influential factor in the purchase decision, according to vouchercloud.

Additionally, shoppers assess a product within 90 seconds to decide whether to purchase it.

Site speed also plays a huge role. If a page takes three seconds to load, 57% of online consumers will abandon the site; of those visitors, 80% will never return

Product reviews, also, influence online shoppers. Some 85% of consumers read reviews that are online for local companies before making a purchase. According to VoucherCloud, “Of those, 79% trust the reviews as much as a personal recommendation”

Read more: http://www.marketingprofs.com/chirp/2014/25578/consumer-psychology-and-the-e-commerce-checkout-infographic

Multi Channel Ecommerce Solutions: Introduction, Advantages and Key Statistics

A multi channel ecommerce system has emerged as a bolt-on for businesses which are managing their online stores on independent platforms.

To increase your customer base and your revenues implementing a system which can save your time and integrate all the sales channels is wise step. Integration of all the retail channels offers you the freedom to manage all the stores from one common place. To target global set of customers, you have to choose the solutions which can provide you the latest functionalities.

This infographic, created by Syncline, provides a brief introduction and advantages of multi retail channel solution. Check out the statistics and learn more about the ecommerce trends.