Ok… this isn’t the type of infographic that is normally accepted for publication on GraphicsMayhem.com because it’s a little too ‘wordy’ for our liking, but i was sent a link to this via facebook and was intrigued by it – so i thought i’d share it!
It challenges so many assumptions that we automatically make and helps you to look at things from a different perspective.
The premier bait used in the sentricon system was the first termite treatment active ingredient accepted for registration under the US Environmental Protection Agency’s Reduced Risk Pesticide initiative, based on its low impact on human health, low toxicity to non target organism (birds, fish and plants) and low potential for groundwater contamination when compared with other commercially available termite treatment options. And it’s the only termite control product ever to receive the presidential green chemistry challenge award. Something no other termite control product can claim. This award is one of the federal government’s top environmental honors.
Small business owners across the world understand that investing in marketing materials and services is a necessary expense to ensure future customers and revenue. Even with this knowledge, many small business owners ignore their marketing plans and budgets until all the money is doled out for the year. This needs to change if small business owners want to be intelligent with their expenditures and get the best ROI possible.
We have four main strategies that were highlighted in the infographic that have a different fit for small businesses at different periods of the business. The four budgets are:
- Dollar Approach – A simple budget style, yet less effective since it’s only a flat rate method
- Match Competitor – In this plan you’re trying to keep up with your competitor, it’s not the most scientific method and you’re only playing catchup
- Percent of Sales – This strategy starts to get a bit more accurate and bases your spending off of your annual sales, generally about 9-12% of sales.
- Marketing Plan Objective – This strategy is the best budget of the four, it’s the most accurate although the most difficult to implement. It involves breaking out your business goals and aligning marketing objective with them. Then you allocate budget to the objectives at the appropriate level.
The most important takeaway is that small businesses should do a more intelligent job planning their budgets for the year and aligning their marketing spend with their business goals. Budgeting can be one of the least fun parts of your year, but very necessary, and it will pay off in the long run.
Infographic by Coastal Creative Reprographics